HOW INDIA VOTES And What It Means

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SKU: 9789391165635

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Description

  • Pub date:  : Feb - 2022
  • Author : Pradeep Gupta
  • Publisher : Juggernaut
  • Price: `399 
  • Category: Non-fiction 
  • ISBN: 9789391165635
  • Format: Paper Back
  • Page extent: 208 
  • Rights: World

ABOUT THE BOOK

Does polarization help win elections? How have smartphones
changed Indian politics? Did the Balakot strike make the
difference in 2019? Why are women a distinct voting bloc in
some states but not in others? Why does GDP growth have
almost no impact on election outcomes?

Since 2014, Pradeep Gupta and Axis My India have
established themselves as India’s most accurate and trusted
election forecasters. Between 2013 and 2020, the Axis My
India forecast was the most accurate in 92 per cent of state
and general elections

Now Gupta takes us on a journey through the art and science
of elections in the world’s largest democracy. Based on years
of field interviews and analysis, he gives us a masterclass –
provocative, entertaining and enlightening – in how and why
Indians choose their leaders.

ABOUT THE AUTHOR 

Pradeep Gupta is India’s top psephologist and chairman
and managing director of Axis My India, which has
successfully predicted 44 out of 46 exit polls since 2013.
A Harvard Business School (USA) alumnus, Gupta is a
leading name in market research. He is a first generation
entrepreneur from a dusty village in Madhya Pradesh, and
believes his humble beginnings give him an insight into
human behaviour.

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