EMOTION BY DESIGN

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SKU: BK 0113873

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Description

  • Pub Date : April 2022
  • Author : Greg Hoffman
  • Publisher : Cornerstone Press
  • Category : Non Fiction
  • Binding Type : Trade Paperback
  • NO. OF PAGES : 320
  • Mrp : 799

ABOUT THE BOOK

Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring
that Nike's campaigns connect with the deepest emotions of customers around
the world.

Creativity. It's the downfall of countless companies every year - its absence
leading to tired ideas, predictable branding, bored customers.

Creativity. It's a skill that can be learnt, just like any other.

Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the
company's iconic campaigns for Ronaldo and Serena, Olympic Games and
World Cup finals. Together, his insights offer a revelatory method that will make
any brand more creative: emotion by design.

ABOUT THE AUTHOR

When Greg Hoffman joined Nike as a design intern in 1992, he had little idea he would end up as the most senior marketer at the world's most-renowned brand. But over the next twenty-eight years, Hoffman would help lead some of the most famous campaigns in history - from the 'Find Your Greatness' campaign during the London 2012 Olympics to the 'Risk Everything' campaign at the 2014 FIFA World Cup. His work would take him from Nike's Oregon headquarters to stadiums, courts, and arenas around the world. And he would ultimately be appointed Chief Marketing Officer, responsible for the Nike Swoosh's brand recognition everywhere on earth.

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