Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid--if they ever were.
There's a reason Facebook was birthed in a dorm room, Amazon.com came from people not in the bookstore business, and UBER was created by people who weren't from the taxi industry. Innovation, discovery, and creating disruption require blowing up conventional thinking and unleashing your entrepreneurial brilliance.
Mad Genius is a fire hose of creative stimulation that will spark breakthrough ideas and show you how to nurture them.