OPEN HOUSE WITH PIYUSH PANDEY

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SKU: 9780670096671

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Description

  • Release Date: January 2022
  • Author : Piyush Pandey & Anant Rangaswami
  • Publisher : Portfolio
  • ISBN: 9780670096671
  • Price: Rs. 699.00
  • Category: Non-fiction/History
  • Language : English
  • Binding: Hardback
  • Extent: 256 Pages

ABOUT THE BOOK

In Open House, Piyush Pandey takes the readers on a journey into his
mind-his work, thoughts and experiences. He answers questions posed
to him by people over the decades. Serious questions, incisive questions and
frivolous questions. Is advertising a good career option? Should ad agencies
work for political parties? Why does Ogilvy work for the BJP? Should citizens
take the law into their own hands if they don't like the advertising? Is Ogilvy
a lala company? What is the future of advertising? Is Piyush Pandey too old
to be in this business?

Honest, irreverent and informative, this is a roller-coaster ride with Piyush
Pandey and Anant Rangaswami who has skilfully curated the book. With its
practical wisdom and deep insights, Open House will both entertain and
enlighten you.

ABOUT THE AUTHOR 

Piyush Pandey is chairman of Global Creative and executive chairman of
Ogilvy India. He was awarded the Lifetime Achievement Award by the
Advertising Agencies Association of India in 2010, the Clio Lifetime
Achievement Award in 2012, the 'Padma Shri' (Indian National Civilian
Award) in 2016 and the Lion of St Mark, alongwith his brother Prasoon
Pandey, at Cannes in June 2018. His first book, Pandeymonium, is on his life
and times in advertising. Ogilvy India has been India's No. 1 creative agency
for over two decades and Piyush has been named as the Economic Times'
Most Influential Person fourteen years in a row. Ogilvy was the first
advertising job that he got and that's where he continues to be.
Anant Rangaswami was founder editor of Campaign magazine and editor
of Storyboard on CNBC TV18, and is now editor of MELT on WION. He claims
to live and breathe advertising, media and marketing and is a wellrespected
commentator in these areas.

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