TATALOG

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SKU: BK 0010178

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Description

About the Books :

TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights.
From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’.

About the Author :

Harish Bhat is the MD and CEO of Tata Global Beverages Limited. He held positions in various capacities across Tata group companies. He has been conferred the British Chevening Scholarship for Young Manager by the UK Government. He is a columnist with the Hindu Business Line and Mint.

  • Publisher ‏ : ‎ Portfolio (1 July 2014)
  • Language ‏ : ‎ English

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