Description
- Pub Date : April 2022
- Author : V. Raghunathan
- Publisher : Viking
- Category : Non-fiction
- Binding Type : Hardback
- NO. OF PAGES :328
- Mrp : 599
ABOUT THE BOOK
In recent times, behavioural economics has become a household
term. Irrationally Rational, written by V. Raghunathan, explores and
explains behavioural economics in an accessible manner to the general
readership. It captures the key works of the Nobel prize-winners who
have contributed significantly to the evolution of behavioural economics,
and will bring readers up to speed on how behavioural economics has
come to eclipse, if not supplant neoclassical economics over the
decades. In telling the story of the evolution of 'human irrationality', the
book will also help readers understand where human psychology stands
on the rationality-irrationality continuum.
ABOUT THE AUTHOR
Dr. V. Raghunathan is an academic, author, columnist, hobbyist and a
CEO. He is currently, Director, Schulich School of Business, India. Since
2013, for three consecutive years, Dr. Raghunathan has been featured in
the list of top 50 thinkers in management across India and the Indian
diaspora.
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