Description
In today’s changing, competitive and crowded marketplace, building an admirable brand has become one of the toughest and most important tasks for entrepreneurs and marketers.
Moreover, many marketing strategies that used to work in the past are becoming obsolete today. If you are looking for answers to burning questions such as:
How were new age admirable brands created from scratch?
How did these brands achieve popularity in a highly crowded and competitive market?
How did entrepreneurs behind these brands identify new opportunities and create million-dollar markets?
Then Booming Brands-2 is a gold mine of information that you can’t afford to ignore. The lessons derived from the hard-earned success of these 11 Indian brands from multiple industries and domains, can help you carve out your own journey and brand strategy.
Brands Covered: HIDESIGN, POLICYBAZAAR, QUIKR, SHARECHAT, SUPER 30, ZOOMCAR, JOSH TALKS, OYO, EPIGAMIA, PORTEA, BIGBASKET
Testimonials:
“India’s first-generation entrepreneurs, most of them riding on the vehicle of digital technology, are transforming India’s consumer and market landscape, at times dramatically, and at times, ubiquitously. In this collection, Harsh Pamnani energetically and purposefully brings to life the trials, tribulations, and successes of a dozen-odd founders who are reshaping domains, marketplaces, and paradigms in the country. This collection of diverse and trailblazing stories from PolicyBazaar to Zoomcar to Quikr offers valuable lessons to students and practitioners of business and management.”
- Sunil Kant Munjal, Chairman, Hero Enterprise
“The inspiring journeys of some of the youngest brands of India, articulated in the 2nd Volume of Booming Brands, is an excellent read, and Harsh has weaved a narrative that delves into the heart of these pulsating brands!”
- Harsh Goenka, Chairman, RPG Enterprises
“Brands are an intrinsic part of our everyday journey, and some become more proximate if they resonate values and purpose that we hold dear! Harsh has captured that essence of the ‘brand building’ process for Indian brands, some of which have already come of age and others that will soon make a stronger footprint! A very useful, analytically rich, and step by step guide to building brands ‘the Indian way’!!”
- Suresh Narayanan, Chairman & Managing Director, Nestlé India Ltd.
“Harsh Pamnani made a signal contribution to the marketing literature in India with Booming Brands Vol. 1. It is our good fortune that he is back with a sequel covering some of the hottest contemporary brands ranging from PolicyBazaar to Epigamia. His carefully collated stories clearly indicate that those who predicted the demise of brands wrote their obituaries far too prematurely. More power to those who build strong brands from India, and to their indefatigable chronicler, Harsh Pamnani.”
- Rishikesha T. Krishnan, Professor of Strategy, IIM Bangalore & Former Director, IIM Indore
“Harsh has done a fabulous job in articulating the insights emerging from the journeys of each of these powerful brands. Having helped incubate a consumer healthcare start-up, I understand the value of these learnings for budding next gen entrepreneurs and the inspiration the ones on the edge could draw. A great read and one to keep.”
- Samina Hamied, Executive Vice Chairperson, Cipla Ltd
Refund Policy
Returns
Our policy lasts 10 days. If 10 days have gone by since your purchase, unfortunately we can’t offer you a refund or exchange.
To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.
Several types of goods are exempt from being returned. Perishable goods such as food, flowers, newspapers or magazines cannot be returned. We also do not accept products that are intimate or sanitary goods, hazardous materials, or flammable liquids or gases.
Additional non-returnable items:
Gift cards
Downloadable software products
Some health and personal care items
To complete your return, we require a receipt or proof of purchase.
Please do not send your purchase back to the manufacturer.
There are certain situations where only partial refunds are granted (if applicable)
Book with obvious signs of use
CD, DVD, VHS tape, software, video game, cassette tape, or vinyl record that has been opened
Any item not in its original condition, is damaged or missing parts for reasons not due to our error
Any item that is returned more than 10 days after delivery
Refunds (if applicable)
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. We will also notify you of the approval or rejection of your refund.
If you are approved, then your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within a certain amount of days.
Late or missing refunds (if applicable)
If you haven’t received a refund yet, first check your bank account again.
Then contact your credit card company, it may take some time before your refund is officially posted.
Next contact your bank. There is often some processing time before a refund is posted.
If you’ve done all of this and you still have not received your refund yet, please contact us at prismonline@prismcorp.in
Sale items (if applicable)
Only regular priced items may be refunded, unfortunately sale items cannot be refunded.
Exchanges (if applicable)
We only replace items if they are defective or damaged. If you need to exchange it for the same item, send us an email at prismonline@prismcorp.in and send your item to: No-72, Teachers Colony, Adyar, Chennai Tamil Nadu IN 600020.
Gifts
If the item was marked as a gift when purchased and shipped directly to you, you’ll receive a gift credit for the value of your return. Once the returned item is received, a gift certificate will be mailed to you.
If the item wasn’t marked as a gift when purchased, or the gift giver had the order shipped to themselves to give to you later, we will send a refund to the gift giver and he will find out about your return.
Shipping
To return your product, you should mail your product to: Prism Corporation Pvt Ltd. No-72, Teachers Colony, Adyar, Chennai Tamil Nadu IN 600020
You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.
Depending on where you live, the time it may take for your exchanged product to reach you, may vary.
If you are shipping an item over Rs. 10000, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.
