ESSENTIALLY MIRA: THE EXTRAORDINARY STORY BEHIND FOREST ESSENTIALS

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SKU: 9789354895272

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Description

  • Pub Date : April 2022
  • Author : Mira Kulkarni
  • Publisher : HarperCollins India
  • Category : Biography
  • Binding Type : Hardback
  • NO. OF PAGES : 240
  • Mrp : 699

ABOUT THE BOOK

From making fragrant candles and soaps to building India's first luxury Ayurveda beauty empire, Mira Kulkarni has proved that a thriving business can grow from just one tiny seed. The creative genius and driving spirit behind Forest Essentials' range of natural beauty products, Kulkarni has been hailed as a farsighted leader for creating a
whole new category, and her ability to translate traditional Ayurvedic processes into transformational new products and anticipate beauty trends. In just two decades, under her direction, Forest Essentials has grown into a billiondollar company, poised to go global soon. Through it all, Kulkarni has fiercely guarded her privacy - until now.

Essentially Mira is an extraordinary account of how a single mother of two rose above all odds to build a globally renowned brand from the ground up. Capturing Mira's childhood days, her marriage at the age of nineteen, both her parents' deaths that left her orphaned at twenty-eight, facing death threats and the many memorable
encounters that changed a sensitive young girl into a consummate businesswoman, the book talks about the story behind Forest Essentials and how it grew into the iconic brand it is today.

Inspirational and incredibly relatable, Essentially Mira is a story of someone who never gave up.

ABOUT THE AUTHOR

Mira Kulkarni, founder and managing director of Forest Essentials, is considered a farsighted leader in the beauty industry for creating a revolutionary new segment in the market that did not exist earlier. From handmade soaps to award-winning Indian Ayurvedic beauty products, nature-derived hair and skincare products have been a way of life for Kulkarni since childhood. Starting in 2000 and anticipating the need for enjoyable effective solutions in the skincare market, she has since curated a wide range of products, prepared according to ancient formulations with exacting standards, using fresh flowers, hand-pressed oils, medicinal roots, precious herbs and their infusions. Kulkarni has been repeatedly honoured with several prestigious awards and commendations, including Fortune India's Most Powerful Woman in Business for consecutive years from 2011 to 2021. She has also been awarded the
prestigious ET Prime Women Leadership Award for Businesswoman of the Year, 2020.

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