Description
About the Books:
Jamsetji Tata pioneered modern Indian industry. He has been a key catalyst in the economic growth and development of the country.
From Empress Mills to the Iron and Steel Plant, from the establishment of Indian Institue of Science to the building of the Taj Mahal Hotel, Jamsetji’s vision made India stand tall. In this carefully researched account, R Gopalakrishnan and Harish Bhat provide insights into the entrepreneurial principles of Jamsetji that helped create such a successful and enduring enterprise.
His contribution and that of his successors has led to the institutionalization of Tata values. Over the decades, through hard work, determination, and a consistent vision, he and his successors have embedded these values in the organization, which has stood the test of time and has consistently contributed to the country’s industrial development. The book takes readers into the heart of this amazing story and what has made it possible.
Interwoven with engaging real-life stories about iconic leaders of the Tata Group, and interesting anecdotes that went into the making of India’s popular brands such as Tata Tea, Tata Steel, Tata Motors and Tanishq, this unique account brings alive the vision of Jamsetji Tata and tells us what we can learn from it.
About the Author :
R Gopalakrishnan (Gopal)served Unilever for 31 years, and then Tata Group for 18 years. During his ‘third career’ as an author, this book counts as his twentieth. He advocates for companies which are SHE--Sustainable, Humane, and Enlightened. This book concerns India’s leading SHE enterprise, which has remained in India’s list of top companies for 160 years. Gopal welcomes reader feedback on rgopal@themindworks.me
Harish Bhat (Author)
Harish Bhat is an avid marketer and bestselling author. This is his seventh book. Harish has worked with the Tata group for over 35 years. He is a graduate of BITS Pilani and IIM Ahmedabad. In 2022 and 2023, Forbes listed him as one of the top ten most influential Chief Marketing Officers in the world. Harish lives in Bangalore and can be contacted at bhatharish@hotmail.com.
- Publisher : Penguin (31 July 2024); Penguin Random House India
- Language : English
- Hardcover : 256 pages
- ISBN-13 : 9780670098071
- Item Weight : 200 g
- Dimensions : 2 x 14 x 22 cm
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