- Pub Date : Feb – 2022
- Author : Alyque Padamsee & Vandana Saxena Poria
- Publisher : Viking
- Category : Non-fiction
- Binding Type : Hardback
- Price : 499
- ISBN : 9780670096572
ABOUT THE BOOK
In this one-of-its-kind book by the late Alyque Padamsee, he invites us to
reexamine and think afresh about some of our most deeply held beliefs,
from love, marriage, terrorism, leadership, money, gender, faith to
education. Let Me Hijack Your Mind is Alyque's parting gift to Indians, exhorting
them to throw out the old and embrace new ways of approaching everything,
which will lead them towards a more exciting and contented life-and a better
society and country. It is a way to open windows in their mind to think about life
aside from greed, power and money. This is a book designed to throw everyone
off-balance in a good way, because it is crammed with fresh ideas on how to
live, how to dream and how to completely reset our mindset and attitudes. As
Alyque says in his inimitable style: 'Get people out of stuffy thinking.'
Some of the provocative questions he asks are:
- Why should marriage be 'till death do us part'?
- Why are terrorists breaking the law of their very own holy books?
- Why are multinational companies obsessed with GNP (Gross National
Product) instead of GNH (Gross National Happiness)?
- Why do men fear women? And why do women hate themselves?
A fun, racy and often shocking read, the book busts some of the most wellknown
taboos, includes life hacks drawing on his experiences in advertising and
theatre, as well as new 'commandments' for the present generation.
ABOUT THE AUTHORS
Alyque Padamsee (1931-2018) was director of the Theatre Group of Bombay and
chief executive of Lintas India. Considered the guru of English theatre in India, he
had over seventy-six major productions to his name, including Broken Images,
Evita and Jesus Christ Superstar. Informally known as 'God' in advertising circles,
he successfully launched and built over a hundred brands. He was given the
Lifetime Achievement Award for Theatre by the Sangeet Natak Akademi and was
a recipient of the Padma Shri.
Vandana Saxena Poria is an OBE and respected serial entrepreneur, who is
known as the 'Human Alarm Clock', due to her ability to awaken people with
thoughts and ideas.