Shortcut your start-up shows you how to launch a sustainable start-up so that both you and your business can thrive. ’ Arianna Huffington we are living in a golden age of entrepreneurship. Today’s start-up landscape is bigger, faster and more competitive than ever before: it has never been easier to start a business, but it has never been tougher to make that business a success. That’s where shortcut your start-up comes in. As world-renowned businessmen and investors in companies including Lyft, Pinterest and Spacex, Courtney and Carter Reum have a wealth of hands-on entrepreneurial experience: Now, they offer a lively and supremely practical guide to bringing your idea to market. Drawing on their personal experiences on wall street, tales from the frontline of silicon valley and practical lessons they learned when launching their own company, the Reum brothers take you through each stage of the entrepreneurial journey – from honing your idea and raising funds, via streamlining your pitch and marketing your product, all the way to making your business durable and knowing when to sell up. Throughout, they offer easy-to-follow tips to help you get started right away. Whether you’re a seasoned business leader or a first-time founder, shortcut your start-up is a handbook for successful entrepreneurship in the twenty-first century. Courtney and Carter Reum have generously pulled back the curtain to reveal the tools and tactics that many of the most successful start-ups use to disrupt, scale and succeed ’ Tony Robbins.
About the Author
Courtney and Carter Reum started their careers as bankers at Goldman Sachs, before leaving to pursue careers as entrepreneurs and venture capitalists. After co-founding and eventually selling Veev Spirits, Courtney and Carter created M13, an investing platform that helps business leaders scale up their brands. They live in Los Angeles.