Description
Presenting, for the first time ever, the whole truth about Indian advertising and nothing but the truth (with just a pinch of salt).
For centuries, Indians have been asking all kinds of questions – about the meaning of life, our place in the cosmos, why we have so many gods and other such vital things. In the last hundred-odd years, marketing and advertising has given us none of those answers. What it has given us, nonetheless, is life-altering stuff.
It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care.
It has made us realize that we like pizza as much as the next Italian – as long as Dominos puts keema dopyaaza on it and tempts us with, ‘Hungry kya?’
It has made us re-evaluate our life choices and ask thought-provoking questions like ‘Kitna deti hai?’ of our cars and ‘Kya aap Close-Up karte hain?’ of our toothpaste. In short, it has enriched our lives with quirky quips and clever (and, at times, outrageous) turns of phrase, unforgettable mascots, all-out Battles of the Brands, eye-popping insights and lump-in-the-throat moments, while feeding our addiction to controversies and virtual worlds.
In this must-read book, you’ll find unbusiness-like stories from Indian advertising through the ages – and everything you didn’t want to know about the hits, the misses, the also-rans and the banned.
About the Author
Ritu Singh is an ad-crafter who lives in Gurgaon. During her years in advertising, she came to believe that clients were a villainous lot who lived to reject her perfect, efficient ads for their products. So, when she switched to their side and became part of a marketing team, she was surprised to find that clients were regular human beings with deep concerns – like how best to sell their products.
Having been on both sides of the table has not only given her double the perspective, it has given her the dubiously thrilling feeling of being a double agent of sorts.
Refund Policy
Returns
Our policy lasts 10 days. If 10 days have gone by since your purchase, unfortunately we can’t offer you a refund or exchange.
To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.
Several types of goods are exempt from being returned. Perishable goods such as food, flowers, newspapers or magazines cannot be returned. We also do not accept products that are intimate or sanitary goods, hazardous materials, or flammable liquids or gases.
Additional non-returnable items:
Gift cards
Downloadable software products
Some health and personal care items
To complete your return, we require a receipt or proof of purchase.
Please do not send your purchase back to the manufacturer.
There are certain situations where only partial refunds are granted (if applicable)
Book with obvious signs of use
CD, DVD, VHS tape, software, video game, cassette tape, or vinyl record that has been opened
Any item not in its original condition, is damaged or missing parts for reasons not due to our error
Any item that is returned more than 10 days after delivery
Refunds (if applicable)
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. We will also notify you of the approval or rejection of your refund.
If you are approved, then your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within a certain amount of days.
Late or missing refunds (if applicable)
If you haven’t received a refund yet, first check your bank account again.
Then contact your credit card company, it may take some time before your refund is officially posted.
Next contact your bank. There is often some processing time before a refund is posted.
If you’ve done all of this and you still have not received your refund yet, please contact us at prismonline@prismcorp.in
Sale items (if applicable)
Only regular priced items may be refunded, unfortunately sale items cannot be refunded.
Exchanges (if applicable)
We only replace items if they are defective or damaged. If you need to exchange it for the same item, send us an email at prismonline@prismcorp.in and send your item to: No-72, Teachers Colony, Adyar, Chennai Tamil Nadu IN 600020.
Gifts
If the item was marked as a gift when purchased and shipped directly to you, you’ll receive a gift credit for the value of your return. Once the returned item is received, a gift certificate will be mailed to you.
If the item wasn’t marked as a gift when purchased, or the gift giver had the order shipped to themselves to give to you later, we will send a refund to the gift giver and he will find out about your return.
Shipping
To return your product, you should mail your product to: Prism Corporation Pvt Ltd. No-72, Teachers Colony, Adyar, Chennai Tamil Nadu IN 600020
You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.
Depending on where you live, the time it may take for your exchanged product to reach you, may vary.
If you are shipping an item over Rs. 10000, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.
