- Author : Simon Sinek
- Publisher : Penguin UK
- Language : English
- Paperback : 256 pages
- ISBN-13 : 9780241958223
About the Book
Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
In business, it doesn't matter what you do, it matters WHY you do it.Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.
About the Author
Born in 1973 in Wimbledon, Simon Sinek now resides at New Jersey. His first speech at the TEDx is the seventh most viewed video on YouTube. The author has penned several books along the same line and has been among America's best Corporate Bestsellers. Apart from this, he has written articles for several magazines and newspapers as well.