THE LEAN STARTUP : How Constant Innovation Creates Radically Successful Businesses

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SKU: BK 0039422

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  • Author - ERIC RIES
  • Publisher ‏ : ‎ Penguin UK
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 336 pages
  • ISBN-13 ‏ : ‎ 9780670921607

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.

About the Author

About the Author: Eric Ries is a Silicon Valley entrepreneur and is well known all around the world for pioneering the Lean Startup movement. He is a Yale University graduate with a BS in Computer Science. And in 2004, he co-founded the IMVU Inc which was his second venture into the business field after the failure of his first company. He has a hosted several sold out conferences about the Lean Startup initiative.

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