The Unfair Advantage

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SKU: BK 0102390

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Description

We all have unfair advantages in life, whether we happen to be quick, have a talent for maths, a great feel for people. An unfair advantage is simply the element that gives you an edge over your competition.

This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat, the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths.

Hard work and grit aren't enough, so this book explores the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.

About the Author

<b>Ash Ali</b> and <b>Hasan Kubba</b> are the founders of The Unfair Advantage, an entrepreneur training company with social impact at its heart. Ash is an award-winning tech entrepreneur and the first marketing director of Just Eat (now worth over £4 billion). Hasan is a startup strategist and fundraising advisor. They are passionate about democratising startup entrepreneurship, and have both spoken at TEDx and startup events all over the world.

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