UNTHINK AND HOW TO HARNESS THE POWER OF YOUR UNCONSCIOUS

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SKU: BK 0111974

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Rs. 375 Rs. 499
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Description

  • Publisher ‏ : ‎ HODDER & STOUGHTON
  • Author :   Chris Paley
  • Language ‏ : ‎ English
  • Binding Type :  paper back
  • ISBN-13 ‏ : ‎ 9781529360158

ABOUT THE BOOK

Your life is dominated by your unconscious mind: by thoughts you're unaware of and movements you don't realise you are making. Words, colours, mannerisms and other cues you don't realise are affecting you, change what you think. The confidence you have in your ability to reason and to consciously choose what to do is caused by a series of illusions that scientists are only just beginning to understand. The discovery of these illusions will change the way we see ourselves more than the discoveries of Darwin and Copernicus.

Unthink explores the unconscious decisions we make, and covers a variety of topics, ranging from how we choose politicians and romantic partners to more abstract subjects such as whether we can consciously decide to move our fingers.

ABOUT THE AUTHOR 

Chris Paley is a Natural Sciences graduate from the University of Cambridge. He went on to work in the commercial sector, and then returned to Cambridge to complete a PhD in Evolutionary Biology. He then went on to work for an investment bank. In 2009 he gave up his job and spent the next two-and-a-half years researching how our minds work.

Chris has written a series of articles for The Times in which he discussed events in the news and every day life in the context of psychology experiments.

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