BILLION DOLLAR BURGER: INSIDE BIG TECH'S RACE FOR THE FUTURE OF FOOD

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SKU: 9780349420349

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Description

  • Pub Date : March 2022
  • Author : Chase Purdy
  • Publisher : Little, Brown Book Group
  • Imprint : Piatkus
  • Binding Type : Paperback
  • Language : English
  • Category : ADULT NON-FICTION
  • Subject : BUSINESS, MANAGEMENT & ECONOMICS
  • ISBN : 9780349420349
  • MRP : 499

ABOUT THE BOOK

The trillion-dollar meat industry is one of our greatest environmental hazards; it pollutes more than all the world's fossil-fuel-powered cars. Global animal agriculture is responsible for deforestation, soil erosion and more emissions than air travel, paper mills and coal mining combined. It also depends on the slaughter of more than 60 billion animals per year, a number that is only increasing as the global appetite for meat swells. The whole world seems to be sleepwalking into a food crisis.

But a band of doctors, scientists, activists and entrepreneurs have been racing to end
animal agriculture as we know it, hoping to fulfill a dream of creating meat without ever having to kill an animal. This is the story of a group of seven vegans quietly working to solve one the most pressing issues we face today, creating the biggest upheaval to the food business in decades along the way.

In Billion Dollar Burger, C hase Purdy explores the companies at the cutting edge of the nascent food technology sector, from polarizing activist-turned-tech C EO Josh Tetrick to lobbyists and regulators on both sides of the issue. Billion Dollar Burger follows the people fighting to upend our food system as they butt up against the entrenched interests fighting viciously to stop them. It will take readers on a truly global journey from Silicon Valley to C hina, by way of Israel and the UK.

The stakes are monumentally high: cell-cultured meat is the best hope for sustainable
food production, a key to fighting climate change, a gold mine for the companies that make it happen and an existential threat for the farmers and meatpackers that make our meat today.

ABOUT THE AUTHOR

Chase Purdy is a New York-based writer who has covered the business and politics of
food. He began reporting on food issues in 2014 at Politico in Washington, DC . While there, he covered the development and rollout of the US Dietary Guidelines, a federal nutrition policy document that informs what foods meet eligibility for inclusion in the Supplemental Nutrition Assistance Program (SNAP), as well as what can be served on military bases and in the $16 billion federal school meals program. He also covered the meat industry, agricultural lobbying, food safety policy, and the effects of antibiotic use in animal agriculture.

Before tackling the food beat, he worked in Virginia and Florida covering an array of
topics that include the criminal justice system, immigration and politics at the state, and local levels. His work has appeared in Quartz, The New York Times, as well as in
newspapers across the country.

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