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  • Publish  Date : January 2022
  • Author : Ajay Gupta
  • Publisher : Rupa Publication 
  • Category : Business & Economics
  • Language  : English
  • Binding    :  Paperback
  • Price  : ₹ 295.00
  • IISBN :  9789391256654


This is a manifesto to change a country where a Master of Business
Administration (MBA) is primarily to get a job,
and not to start a business!

Serial entrepreneur Ajay Gupta is the quintessential Indian businessman.
He has spent more than three decades in businesses creating companies
that have grown despite numerous obstacles and challenges that came from
within the entrepreneurial ecosystem, but more so from a societal mindset
that has origins in the British Raj.

Thinking of a business as a lifelong career does not come naturally to most
Indians. In fact, in Indian middle-class families, business is not seen as a
secure source of income. Many of the myths surrounding business and
businessmen are the reason why even those who have an innate talent for
enterprise eventually suppress their dreams. This book debunks many of
these myths and looks at how India can become truly aatmanirbhar and
create limitless wealth for all.

Decoding Business Minds is a break from a stereotypical business book and
is a practical guide to overcoming fears, creating the right attitude and
working consistently towards an actionable vision. Ajay takes on the role
of business coach, mentor and storyteller to look at everyday examples
and real-life stories that will inspire everyone to emerge out of the herd
mentality that sees business as risky, unstable and stressful. He deciphers
the unique DNA of Indians that can make them world-beaters in the future.
He also reveals some of the innovations, strategies and formulae that can
help create wealth and scale up businesses.

This is a book to remind Indians that business is in their blood.


Ajay Gupta is a serial entrepreneur who has spent over three decades growing
businesses in education, healthcare, edtech, FMCG/retail and multimedia.

Ajay has pioneered two extremely successful pan-India education startups—
Bachpan (comprising over 1,200 play schools)and Academic Heights
Public School (comprising over 110 schools)—that continue to grow
exponentially, especially in tier-2 and tier-3 cities. This growth is the result
of the franchise model of business, but infused with unparalleled research,
innovation, multilayered support, technology and continuous upgradation

To fulfill his dream of connecting PG (playgroup) to PG (post-graduation),
Ajay has co-founded a world-class higher education institution, the Rishihood
University (an Impact University) at Sonepat in Delhi-NCR.

Ajay has had polio from when he was nine months old and walked all his
life with the help of crutches. Due to orthopaedic complications, he has now
become fully wheelchair-bound. To create more accessibility for Divyangs
and create a national movement for inclusivity, he started the Hum Honge
Kamyab Foundation. Ajay’s philanthropic work was recognized when he was
awarded the Kailashpat Singhania Award in 2019 and the Global Choice
Award in 2021.

A prolific writer, Ajay has published his short stories, experiential articles
and poetry in magazines and social media. He lives in Delhi with his wife
Deepshikha (his ‘girlfriend’ after marriage), daughter (a doctor) and son
(a lawyer).

You can know more about Ajay by visiting or emailing him

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