IIM AHMEDABAD BUSINESS BOOK: CUSTOMER IN THE BOARDROOM

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SKU: BK 0119173

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Rs. 340 Rs. 399
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Description

  • Author :  Rama Bijapurkar
  • Publisher ‏ : ‎ Penguin Business 
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 256 pages
  • ISBN-13 ‏ : ‎ 978-0143461302

About the Author

Researcher, academic, independent director on several Indian blue-chip boards, author of widely acclaimed books on Consumer India and on business-market strategy, Rama Bijapurkar is a recognised thought leader on market strategy and consumer behaviour as well as a keen commentator on social and cultural change in India.

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