Indian CEOs have their own brand of innovation. A people oriented, low cost innovation on the run. This kind of innovation is born out of thrift and a desire to squeeze the last ounce of value from limited resources. It is jugaad in spirit and respectful of all forms of potential wealth. This book gives you a glimpse into this unique form of Innovation. Not patented yet, but it should be
About the Author
Dr. Rekha Shetty's seventh book brings 50 CEOs and their methods into the limelight. A life time in the field of innovation has given her a ring side view of Indian Innovation and the principles that govern it.