Description
‘There’s no business like the car business!’
Within months of its launch in late 1998, with every well-known global automobile brand jockeying for a foothold in a small-car market almost monopolized by Maruti Udyog, Hyundai Motor India’s debut production, the Santro, emerged as a force to reckon with.
The first car to be conceptualized and designed for – and then developed and manufactured in – India, the ‘Sunshine Car’ outshone its competition in every sphere, winning awards and setting standards in technology, quality and trust that are yet to be achieved by any other small car in the Indian market. Over a period of sixteen years it set the record for the quickest small car brand to go from zero to a million units sold, achieved profitability for Hyundai at unprecedented speed and made an impressive global impact as a ‘made in India’ automobile in markets as diverse as Algeria and Zimbabwe, Western Europe and North America.
In Santro: The Car that Built a Company, B.V.R. Subbu, who spearheaded much of this success, reveals the hitherto untold story of how this small car made such a big impact and firmly established a relatively unknown Korean car manufacturer as a market leader in the Indian automobile industry. Vivid anecdotes detail the thrills and challenges of introducing a new product in a new market; the canny business decisions that overthrew the competition; the unforgettable marketing campaign with Shah Rukh Khan that made the car the household name it became; and the high-stakes power battles and everyday drama that characterize corporate India.
A story about a car-like-no-other, B.V.R. Subbu’s narrative is by turns revelatory, insightful and thoroughly entertaining. If there’s one business book you read this year – let it be this one.
About the Author
BVR SUBBU began his career in Tata Motors where, among other things, he led teams that first conceptualized and then successfully launched the Tata 2213, a truck that metamorphosed the freight industry in India. In 1997, Subbu moved to a freshly minted Hyundai Motor India, joining initially as director, sales and marketing, and later taking on the role of president. Presently, Subbu manages a boutique strategy consulting firm, Beyond Visual Range, advises PE funds and serves on the governing board of the Shriram Institute for Scientific & Industrial Research, New Delhi, as well as various technology and automotive companies."
Refund Policy
Returns
Our policy lasts 10 days. If 10 days have gone by since your purchase, unfortunately we can’t offer you a refund or exchange.
To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.
Several types of goods are exempt from being returned. Perishable goods such as food, flowers, newspapers or magazines cannot be returned. We also do not accept products that are intimate or sanitary goods, hazardous materials, or flammable liquids or gases.
Additional non-returnable items:
Gift cards
Downloadable software products
Some health and personal care items
To complete your return, we require a receipt or proof of purchase.
Please do not send your purchase back to the manufacturer.
There are certain situations where only partial refunds are granted (if applicable)
Book with obvious signs of use
CD, DVD, VHS tape, software, video game, cassette tape, or vinyl record that has been opened
Any item not in its original condition, is damaged or missing parts for reasons not due to our error
Any item that is returned more than 10 days after delivery
Refunds (if applicable)
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. We will also notify you of the approval or rejection of your refund.
If you are approved, then your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within a certain amount of days.
Late or missing refunds (if applicable)
If you haven’t received a refund yet, first check your bank account again.
Then contact your credit card company, it may take some time before your refund is officially posted.
Next contact your bank. There is often some processing time before a refund is posted.
If you’ve done all of this and you still have not received your refund yet, please contact us at prismonline@prismcorp.in
Sale items (if applicable)
Only regular priced items may be refunded, unfortunately sale items cannot be refunded.
Exchanges (if applicable)
We only replace items if they are defective or damaged. If you need to exchange it for the same item, send us an email at prismonline@prismcorp.in and send your item to: No-72, Teachers Colony, Adyar, Chennai Tamil Nadu IN 600020.
Gifts
If the item was marked as a gift when purchased and shipped directly to you, you’ll receive a gift credit for the value of your return. Once the returned item is received, a gift certificate will be mailed to you.
If the item wasn’t marked as a gift when purchased, or the gift giver had the order shipped to themselves to give to you later, we will send a refund to the gift giver and he will find out about your return.
Shipping
To return your product, you should mail your product to: Prism Corporation Pvt Ltd. No-72, Teachers Colony, Adyar, Chennai Tamil Nadu IN 600020
You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.
Depending on where you live, the time it may take for your exchanged product to reach you, may vary.
If you are shipping an item over Rs. 10000, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.
