BRANDVANTAGE: A 12-Week Master Plan For Brand Leadership And Beyond

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SKU: BK 0111015

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Description

  • RELEASE DATE : NOVEMBER 2021
  • Author: Trupti Bhandari & Arvind Bhandari
  • Pub: November 2021
  • ISBN: 9780670095315
  • Price: Rs. 599/-
  • Category: Non-fiction/Business & Management
  • Binding: Hardback
  • Extent: 288

ABOUT THE BOOK

Brands are everywhere. We may love them, or despise them, or
even disparagethem, but we can't be indifferent to their invasive
presence in our lives. Today, brand managers, fresh out of campus, are
either clueless about what they are supposed to do; or are besieged with
baggage from the past that handicaps them from expressing their point
of view.

As a result, they end up being contained, complying with legacy views
and practices, thereby perpetuating the mediocrity of the past. In reality,
brandbuilding can be fun, creative and highly rewarding.
This book aims to take all kinds of brand custodians on an enriching
journey, so they can delight consumers, generate revenue for their
company and positively impact their careers.

ABOUT THE AUTHOR

Trupti and Arvind Bhandari have a combined experience of almost fifty
years across more than twenty-five categories of durables and FMCG
brands, having worked with leading advertising and media agencies.

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