PITCH PERFECT: How To Create A Brand People Cannot Stop Talking About

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SKU: BK 0111305

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Description

  • RELEASE DATE : NOVEMBER 2021
  • Author: Srimoyi Bhattacharya
  • Pub: November 2021
  • ISBN: 9780670094493
  • Price: Rs. 599/-
  • Category: Non-fiction/Business Strategy
  • Binding: Hardback
  • Extent: 324

ABOUT THE BOOK

What do you do when you hear of an interesting brand or person?
You Google them, visit their website and their social media platforms. It's
their storytelling that draws you in, but what locks you down are the
stories being told about the brand. In today's hyperconnected and
hypercompetitive world, each new brand is vying for the same space on
your screens and the brand with the most persuasive and authentic
storytelling wins.

A decade ago brands relied on mainstream media and celebrities to
endorse them, but now each brand needs a sound strategy that involves
traditional media, social media, influencers, micro-influencers, celebrities
across all strata, and offline and online communities. So, for everyone
that's in this game -whatever side they're on - the playing field has
become complex and competitive, and this is where Srimoyi
Bhattacharya comes in to help you get your Pitch Perfect.

Whether you are starting a brand, have been running a company for
decades, or are part of a large or small organisation that sells a product
or service, this book is for you. In Pitch Perfect, Srimoyi writes about the
most valuable lessons she's learnt in her career that spans 15 years and
three continents. With inputs from Srimoyi's top clients, her network of
editors, industry experts, and business heads, Pitch Perfect is a musthave
bible on brand building and communication for anyone interested
in winning the Indian consumer.

ABOUT THE AUTHOR

For over 25 years, Srimoyi Bhattacharya has been helping brands and
entrepreneurs communicate their best selves to the world. Srimoyi
founded Peepul, her own public relations company, in April 2006. Peepul
Brand Relations is one of India's top boutique PR firms in the fashion,
luxury and lifestyle space. The firm's clients include Hidesign, H&M, De
Beers, Kama Ayurveda, Swarovski, Good Earth, Raw Mango, DLF
Emporio, The Chanakya and Sothebys.

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